Hotjar localization

One of Hotjar's 2023 goals was offering non-English speaking users a localized product experience that helps them convert into paying customers.

I have led the research initiative to identify user needs across different markets and I have been in charge of adapting our product experience to meet the needs outside the English-speaking market from a localisation perspective.

Mujeres Olímpicas

Mujeres Olímpicas is an editorial initiative aimed at visually narrating the historical journey of gender inequality within the Olympic Games.

Through a series of 8 infographics, the project shows the evolving role of women in the Olympic sports. Mujeres Olímpicas strives to not only document history but also inspire reflection and dialogue on the ongoing pursuit of gender equality in sports.

Rapunzel

Rapunzel is an editorial project that started in Barcelona in April 2020, during the tough lockdowns caused by the pandemic.

The project gathers poems and writings from different Spanish writers. It aims to express the different stages the authors went through during the pandemic — from initial fear to new habits and memories of the past.